Why Music Videos Are So Important

From the start music videos were a way of publicising artists that were perhaps not mainstream enough to receive radio play, as more music video channels were launched more music videos were shown as were a wider variety of genres. Many people saw the release of the channel MTV and the beginning of an era, where music isn’t just focused on the singer’s vocal ability but of what else they can do. Yet there were also many that considered this a bad thing as music would be related a lot more to the looks of the artists and not their singing.
Yet they were not as important as they are today, people have expectations that if a single is released then there will be a video to accompany it. There are many people that start to like a song because they had seen the music video first, this is one reason why music videos are so important, if the audience can relate to either the song itself or the actions within the video then they are more likely to buy the song, creating money and publicity for the artist/band.
There are many artists that have became famous because of one of their music videos, such as OK Go with their single Here It Goes Again, the video they made to accompany it was filmed on treadmills in one continuous take, it won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube Award for Most Creative Video. Since it was released on 31^st July 2006 it has been viewed over 52 million times.

Ok Go - Here It Goes Again