Over the years many genres of music have been created and with each has come different stereotypes as to what should be featured in videos. Typically a video for a song of the rock genre would have shown the band dressed up in the fashion of the time ‘rocking out’ on a stage in front of a crazy audience, this has stuck with many videos and it is unusual for a band not to have a video that fits this. Yet recently there has been a great trend in story telling videos, ones that partly follow the lyrics of the song and tell a story, usually these are combined with clips of the band playing. These types of videos have dispersed over more that one genre of music and are just as likely to be featured in R&B videos, with clips of the artist singing. Another convention of R&B videos is that of choreographed dancing, artists seem to want to show that they have more talents other than that of singing.
Alexandra Burke - Broken Heels
The Blackout - This Is Why We Can't Have Nice Things
Songs that are of the rap genre however seem to feature skimpily dressed women as well as money, both of which are things that are stereotypically associated with rappers.
Mainstream music usually consists of a few genres, such as rock, R&B, rap, dance and pop, rather than that of folk or country. This could be because the radio stations are trying to attract younger people, teens – 30’s, rather than older people, or it could be because there’s not a lot of that genre being created in comparison to the other genres. This also leaves the music channels to show more mainstream music in which the videos all seem to follow the same conventions, they all contain the artists and other people of whom are not associated with them.
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