My target audience is teens/young adult. This seems to be the main audience for this band therefore it will be a lot more popular than if I were to target a different audience.
Finders Keepers - You Me At Six
You Me At Six are a Surrey based rock group, and their single Finders Keepers was released in May 2009. The accompanying video features performance shots of the band as well as a narrative storyline played out by actors. The performance shots dominate the video, these feature the band playing against a white background with spotlights highlighting the background yet keeping them mainly shadowed, the lead singer is highlighted by a spotlight and as the song progresses more of the band is shown. This creates a great contrast with the narrative scenes, as these are very white and bright. The main narrative follows the lyrics, it is about a young couple, firstly having a pillow fight and getting along and then having arguments. Slow motion is used to show certain parts of the video, such as the dropping of a coffee cup and her walking away as well as the pillow fight; this allows the camera focus on the feathers as well as the people. The video ends with a wide angle shot of the band shadowed against a lit background.
Yeah Boy and Doll Face - Pierce The Veil
This video tells a narrative story about a couple in a car crash. The main actor is played by the lead singer, making a link with the band. The story line is featured around performance shots, these being mainly shown around the dramatic part of the video, when the people are being helped out of the accident and into the ambulance.
The first part of the video shows a girl lying in a field surrounded by bright colours showing the happiness of the scene. This is cut with close ups of different parts of a car smashed in the road, these clips are dark, highlighted by the lights from nearby cars.
Clips of the accident are featured around performance shots, set in a dark place. This uses quick editing and mid-shots of the scene, as well a long shot of the car smoking in the road.
When he sits up in the ambulance he is dressed in bright colours, the girl, also dressed brightly, is motioning him to come with her, possibly symbolic of her taking him to heaven, she is also featured being in the field from the beginning. This girl is the same one that was in the car crash and is also featured covered in cuts and dressed in black, showing the morbidity of the situation.
The ending of the video features the couple together in the ambulance and he wakes up, because there is no longer the prospect of heaven they are both in darkness.
Children of the Night- The Blackout
The main concept of the video seems to be the lies that perfect families live behind and how they can become out of control. The video starts with a father pointing at the camera as if giving orders, he then dead bolts the door, as if locking someone or something out. A gramophone is turned on as children’s voices start at the beginning of the song. Shows a family sitting down to dinner, these shots are cut around shots of the band members in dingy rooms, with a close up of a gas mask and medium shots of them sat on boxes with gas masks on the wall. All of these suggest the amount of protection the family are hiding behind.
The clips alternate with shots of another time, with grainy effects and old fashioned dress. There is a close up of a man pouring liquid onto a plant. This then follow and cuts to a shot of a dark syrupy liquid pouring down the wall of the household. The past shots then become more frequent and are possibly a way of saying that the past can’t be hidden and will come back in a worse way. The family are overrun by the liquid and scatter when their house is broken into, the band members are these people and this creates a direct link with the band themselves. The video ends with the group standing in front of a door leading to light, to people's perfection.
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