Filming and Changes

Filming
The majority of the filming went well and aside from the rain there were little problems, the only thing that differed from the storyboard were the shot angles and distancing, as there was only so far away from the people I could put the camera in some places, such as in the car. This also made some of them more awkward to film.

Changes

The parts of the video that were shot outside were in the rain. This meant that an umbrella was used the whole way through instead of just the flashback scene.

Some shots were taken out as there was too many and they were too long for the video.

Production Schedual

All filmed on 14.10.10

Shots to be filmed	Cast	Props	Location
Couple on sofa, one face, the other. Argument from outside front door. Argument from inside the door. Car pulling up on driveway. Girl standing on hill. Boy comes up behind girl. Couple hugging at the top of the hill. End – same as clip before. Bottom of the hill, arguing. Playground together. Playground apart. In car – traffic lights, arguing. Outside shot of car driving away. Flashback: bus stop, raining, he comes along, she misses her bus, he walks her home.	Georgina, Simeon	Car Car Car Umbrella	Front room Front door “               ” Driveway Oakfield park “                    “ “                    “ “                    “ “                    “ Playground “                “ Road – traffic lights Bus stop Pavement

Shot list

Long shot, featuring girl on hill.

Zooms to medium shot when boy come in.

Reverse angle shot, couple arguing at the bottom of hill.

Medium shots of playground, together on the swings, then apart.

Medium shot of arguing on doorstep. She slams the door. Cuts to each of them sliding down the door to sit on the floor.

Close up of her hand on the door handle.

Close ups of them arguing in the car, then the traffic lights changing to green.

Medium shot of car pulling up on driveway and her getting out slamming the door, he follows.

Medium shot of her at a bus stop, follows them walking away.

Medium shot of them on the sofa together.

Closer shots of each of their faces, understanding.

End shot, medium shot of them on the hill again.

Cast list

Girl – Georgina Weller

Boy – Simeon Grimshaw

Location list

My house

Oakfield Park

Oakfield Park playground

Oakfield Lane traffic lights

Bus stop on Hawley road

Prop list

Umbrella

Car

Storyboard

The storyboard for my music video was inspired by the song itself, I chose to draw it out and then scan it onto the computer so I could make it my own and add the colour afterwards. It helped me a lot to do it this way as I felt I had more control over the images and therefore the production of the music video.

Video Synopsis

Paramore - We Are Broken

The main story for my music video is about a couple that keep arguing yet work it out in the end. The story line follows the lyrics of the song.
The music video goes through a day with the couple. It starts with the girl at the top of a hill waiting for the sun to rise, she is looking down towards the bottom of the hill to where her and her boyfriend have previously argued, there she sees the scene in front of her. Her boyfriend then comes up behind her and hugs her making her forget about the argument that they had.

The next scene shows them playing in a playground, faded with them alone in the same places, without each other, these scenes are darker showing the lack of joy in them.

This is all based around them standing at the top of the hill together, watching the sunrise.

The second verse is all about the arguments that they have had, featuring one on her doorstep and one in the car, the latter resolves with him grabbing her arm pulling her into a hug. This then goes into a flashback showing when they first met, it’s a typical movie meeting where she is at a bus stop in the rain and he provides her with an umbrella, she misses the bus so he walks her home. The couple are followed down the road, making it seem like they will have a good relationship.
The third verse is slower than the rest of the song, this is the point at which the couple sit down and talk, they then realise that they are both as ‘broken’ as each other, this then leads to the resolution of their relationship.

The ending of the video is focused on them standing on the top of the hill watching the end of the sun rise.

Questionnaire Results

From these results I have found out that the main age range that answered my questionnaire were between 16 and 20, this is my main target audience and therefore it would be their opinions that most effect the decisions that I make when planning my music video. Most people listen to music everyday yet only after downloading/buying, this means the song I choose would either have to be from a popular band/artist or one that becomes well circulated after its release and as most people do download their music I think I would be better off choosing a song by a popular band. The most popular genres of music that are listened to are rock and pop, these are genres that can overlap as well as be separate, giving me slightly more choice into which genre and song I choose.  Although many people access music videos by TV and online they are still mainly concerned by videos that belong to artists that they like, this will make it harder to circulate my video to people that are not too into the band that I choose a song from. The most expected thing to come from a music video is a narrative story line, this is good for the type of video that I want to make, yet half of the people expect there to be speech if the story line is complex, this means that the story line of my song would have to be quite simple or include speech. I would rather make the story line understandable as I would have to find the right points within the song to put the speech and it could make the editing process much more complicated than it could be.

Questionnaires

For part of my research I need audience feedback so I know what direction to go in with my media product. Therefore I made two questionnaires on two different topics, one to find out how people listened to music, purchased music and how important they considered music videos to be and another to find out what my target audience expect from a music video.

Questionnaire 1 : How people listen to and purchase music and how important they consider the music video to be.

1. What age range do you fit into?

• 10-15
• 16-20
• 21-25
• 26-30
• 30+

 2. How often do you listen to music?

• everyday
• frequently
• not often

  3. How do you mainly listen to music?

• Radio
• Online (YouTube, MySpace)
• Television (music channels)
• After downloading/buying

 4. How do you purchase music?

• CD’s
• Downloading
• From friends

 5. What is your preferred music? (max of 2)

• Pop
• Rock
• R&B
• Jazz
• Classical
• Rap
• Metal
• Dance
• Folk/country

 6. How important do you think music videos are?

• Very
• Not very
• Depends on the band/artist

 7. How do you access music videos?

• TV
• Online (YouTube ect.)
• Downloading them
• I don’t watch them

Questionnaire 2: What my target audience expect from a music video.

1. What is your preferred music genre? (max of 2)

• Pop
• Rock
• R&B
• Jazz
• Classical
• Rap
• Metal
• Dance
• Folk/country

 2. How often do you watch music videos?

• Very often
• Not very often
• Only if it’s for a band I like

 3. What do you expect from a music video?

• Narrative (story line)
• Performance
• To see the artist
• Abstract scenes

 4. If the video is a narrative, do you expect there to be speech around the music?

• Yes
• No
• Depends on the complicity of the story line

I chose to incorporate both of these questionnaires into one as I felt there were no more questions I could add to either of them, this then gave me 10 questions to post online. I used the website 'freeonlinesurveys.com' to post the following questionnaire, this then allowed me to post the link onto my facebook. I found this to be an easier way of gaining results and recording them.

Questionnaire 3: the one posted online

1. What age range do you fit into?

• 10-15
• 16-20
• 21-25
• 26-30
• 30+

 2. How often do you listen to music?

• everyday
• frequently
• not often

 3.  How do you mainly listen to music?

• Radio
• Online (YouTube, MySpace)
• Television (music channels)
• After downloading/buying

 4. How do you purchase music?

• CD’s
• Downloading
• From friends

 5. What is your preferred music? (max of 2)

• Pop
• Rock
• R&B
• Jazz
• Classical
• Rap
• Metal
• Dance
• Folk/country

 6. How important do you think music videos are?

• Very
• Not very
• Depends on the band/artist

 7. How do you access music videos?

• TV
• Online (YouTube ect.)
• Downloading them
• I don’t watch them

 8. How often do you watch music videos?

• Very often
• Not very often
• Only if it’s for a band I like

 9. What do you expect from a music video?

• Narrative (story line)
• Performance
• To see the artist
• Abstract scenes

 10. If the video is a narrative, do you expect there to be speech around the music?

• Yes
• No
• Depends on the complicity of the story line

Chosen Song and Music Genre and Analysis of Music Videos Related To That Genre

My chosen song is We Are Broken by Paramore, I chose this song because they are a popular band and one that I personally like. The song is one off their album 'Riot' and hasn't been released and therefore doesn't have a video. The genre this song belongs to is pop-punk and this is the one that I have chosen to focus on when analysis existing music videos.

My target audience is teens/young adult. This seems to be the main audience for this band therefore it will be a lot more popular than if I were to target a different audience.

Finders Keepers - You Me At Six

You Me At Six are a Surrey based rock group, and their single Finders Keepers was released in May 2009. The accompanying video features performance shots of the band as well as a narrative storyline played out by actors. The performance shots dominate the video, these feature the band playing against a white background with spotlights highlighting the background yet keeping them mainly shadowed, the lead singer is highlighted by a spotlight and as the song progresses more of the band is shown. This creates a great contrast with the narrative scenes, as these are very white and bright.  The main narrative follows the lyrics, it is about a young couple, firstly having a pillow fight and getting along and then having arguments. Slow motion is used to show certain parts of the video, such as the dropping of a coffee cup and her walking away as well as the pillow fight; this allows the camera focus on the feathers as well as the people. The video ends with a wide angle shot of the band shadowed against a lit background.

Yeah Boy and Doll Face - Pierce The Veil

This video tells a narrative story about a couple in a car crash. The main actor is played by the lead singer, making a link with the band.  The story line is featured around performance shots, these being mainly shown around the dramatic part of the video, when the people are being helped out of the accident and into the ambulance.

The first part of the video shows a girl lying in a field surrounded by bright colours showing the happiness of the scene. This is cut with close ups of different parts of a car smashed in the road, these clips are dark, highlighted by the lights from nearby cars.

Clips of the accident are featured around performance shots, set in a dark place. This uses quick editing and mid-shots of the scene, as well a long shot of the car smoking in the road.

When he sits up in the ambulance he is dressed in bright colours, the girl, also dressed brightly, is motioning him to come with her, possibly symbolic of her taking him to heaven, she is also featured being in the field from the beginning. This girl is the same one that was in the car crash and is also featured covered in cuts and dressed in black, showing the morbidity of the situation.

The ending of the video features the couple together in the ambulance and he wakes up, because there is no longer the prospect of heaven they are both in darkness.

Children of the Night- The Blackout

The main concept of the video seems to be the lies that perfect families live behind and how they can become out of control. The video starts with a father pointing at the camera as if giving orders, he then dead bolts the door, as if locking someone or something out. A gramophone is turned on as children’s voices start at the beginning of the song. Shows a family sitting down to dinner, these shots are cut around shots of the band members in dingy rooms, with a close up of a gas mask and medium shots of them sat on boxes with gas masks on the wall. All of these suggest the amount of protection the family are hiding behind.

The clips alternate with shots of another time, with grainy effects and old fashioned dress. There is a close up of a man pouring liquid onto a plant. This then follow and cuts to a shot of a dark syrupy liquid pouring down the wall of the household. The past shots then become more frequent and are possibly a way of saying that the past can’t be hidden and will come back in a worse way. The family are overrun by the liquid and scatter when their house is broken into, the band members are these people and this creates a direct link with the band themselves. The video ends with the group standing in front of a door leading to light, to people's perfection.

Textual Analysis - Fall Out Boy - A Little Less Sixteen Candles

Fall Out Boy - A Little Less Sixteen Candles

The narrative of the video is that of vampires, with the band members playing vampire hunters. The story is set around the song, making the sound of fight scenes and other diegetic sounds play over the song. The video is longer than the song, leaving room for a more direct story line and speech to reflect it. 

The opening scene is set on a verge overlooking a town, it is night time, reflective of vampires only being allowed out at night. The text shown is typical of that featured in comic books, and the scene is set in the 1980s, this is apparent by the style of car. The scene itself is a pastiche of the film 'The Lost Boys'.

The video features performance scenes around the main story line, these are set in a warehouse type building, representative of the hideout at which the hunters are based at. The shots of this are mainly mid-long shots, focusing on one member of the band yet sometimes including another.

The first part of the video shows a man, presumably the leader of the vampire hunters, assessing the scene from the beginning, the music featured in the background is different from the song itself and the lead singer is narrating his thoughts. The scene is tinted by a red light, representative of blood and vampires.

The next part of the video shows the hunters training cut with performance shots, each of the band members are featured, showing them on the same team and preparing to go into battle. One of the members is himself a vampire showing that, if tried, they could all live together.

The next scene cuts to one of a group of rebel vampires taunting the good vampire with a girl, chanting ‘kiss her, kiss her’ trying to make him go against his will and drink human blood. This scene is made up of medium shots containing the whole group and close ups, focusing on specific people. Instead he bites the person holding him, letting her escape and a fight begins. Many people from other bands are featured in the fight sequence such as Travis McCoy from Gym Class Heroes, Brendon Urie from Panic! At The Disco and William Becket from The Academy Is… The group enter in a formation and, after the drop of a glove from their leader, scatter and attack people in the surrounding area.

An overhead shot of a car bonnet is shown, in the car are the vampire hunters. The two groups are dressed differently showing a distinct difference between them and their styles of living. The fight scene is mainly made up of medium shots, capturing the choreographed attack between two or three people.

Five members of the opposing group are choreographed controlling girls like puppets, showing the control they have over non-vampires. This is shot using a medium shot containing at least three of them.

The video concludes with the police intervening on the attack and arresting the hunters, the final shots are filmed from within the police car and show the view out of the window of the other hunters being arrested as well at the leader of the rebel vampire group talking with the police showing that the police were on their side. The radio in the police car sounds with mocking laughter, this is animated by the policemen in the front of the car, laughing at the expense of the hunters.  

Textual Analysis - Taylor Swift - Mine

Taylor Swift - Mine

The video itself has a narrative story line that is very traditional, it keeps to the structure of equilibrium, when they first meet and get to know each other and their relationship seems perfect, dis-equilibrium, when they’re arguing and showing how dysfunctional their relationship is, and new-equilibrium, in which they have sorted out their differences and spent the remainder of the video in tranquillity.
The video starts with a girl walking into a café, the girl is Taylor Swift, immediately the audience associates the video and song with her. In the right of the screen there is a couple fighting, as she watches them it changes to a reverse angle shot and then it went to a flashback of her parents arguing, it is then clear to the audience what happened in her childhood.
As the lyrics start the scene changes to one of her in a woodland area, surrounded by pictures strung up to the trees. This scene then becomes the performance area, this is the only place within the video that she is seen singing. The pictures around her show her memories as well as ones symbolic of her relationship.



The scene then goes back to the café and her meeting the guy that the song then becomes about. Close ups are used to show their faces and the eye contact that they had with each other, this is based around clips of performance, these shots also use close up shots of her, keeping her face at the same distance, allowing the clips to blend together better. The last clip within the café shows them at a medium shot, including the table and some of the people around them; this shot then zooms out quickly, showing the time passing between them.
As the chorus starts the scene changes to the couple on a beach, the footage fits in with the lyrics of the song: ‘by the water, you put your arm around me for the first time’. The chorus shows them together by the sea, the colours used are bright, showing the innocence of their relationship and how they’re having fun together.

The next verse is about how their relationship has progressed, the video shows them moving in together, as she unpacks her belongings she gets out a picture of her and her parents, a reverse angle shot is used, also showing her reflection in the photo frame, which shows that she is scared that she’ll become a reflection of her parents, also the lyrics say ‘you said we’d never make my parents mistakes’, this gives the audience a piece of mind that they happy couple will never argue. This is contradicted in the next line, ‘but we’ve got bills to pay, we’ve got nothing figured out’ which shows that they have reasons to be arguing and that not everything is going perfectly.

The next chorus shows them getting on well and him proposing to her, this shot is done in duller colours, making it look like an old movie scene, the clothes they’re wearing also look older fashioned.

Yet it is after this that the audience’s suspicions are proved right, the third verse is the dis-equilibrium of the song, the point at which they start arguing, she runs out of the house, this is merged with her running away from her parents as a child, this scene is set in darkness showing the bad place their relationship has gone to. Yet it plans out differently from her parents as he follows her saying ‘I’ll never leave you alone’. The following chorus is then filled with flashbacks of them at the beach and when they moved in together, going back over all the things that made their relationship great. These then progress onto their marriage, which is a medium shot of the two of them leaving the church, the colours used are bright, showing that everything is good again.



The rest of the video happens over several years, including them having two children, showing them as a family. The video ends with a shot from the beginning, of them in the café, this shows that the whole video was from their imagination as they can both see each other as their perfect partners.